Cruden launches innovative Choice development in Craigmillar

This Saturday 6th October sees the launch of Choice, a new development that has been described as "an innovative solution for those looking for a new home to own or rent at an affordable price". The venture is a joint project between Scottish housebuilder Cruden Homes and Places for People, one of the country‘s largest property management, development and regeneration companies.

The new scheme is situated in the Craigmillar area of Edinburgh, just ten minutes from the city centre, with the first phase comprising 48 new homes in a variety of styles including one- and two-bedroom apartments and three-bedroom family villas. Depending on the type of home, features will include integrated appliances, large windows, balconies and roof terraces. The initial phase is expected to reach completion in Spring 2013 and homes are available from £74,400 using Cruden Homes' shared equity scheme.

However, the housebuilder's shared equity scheme isn't the only way buyers can purchase one of these new homes in Edinburgh. Selected properties will be eligible for the Scottish government's New Supply Shared Equity (NSSE) programme, offering house-hunters in Edinburgh a choice of mixed-tenure options. Many of the apartments will also be available to rent.

Cruden Homes (East) sales and marketing manager, Caroline Elliot, says: "We're acutely aware the shift the marketplace has gone through in recent years and the impact this has had on buyers. However, what hasn't changed during this time is the demand for quality accommodation, particularly in Edinburgh. Working together with Places for People, we're providing solutions for buyers that allow them to choose the incentive best suited to their individual circumstances when securing a new home."

Excellent public transport links make the site convenient for people working in the city centre and the Edinburgh city bypass is nearby for those travelling further afield. Local amenities include the Newcraighall and Straiton Retail Parks, Cameron Toll Shopping Centre, a new library, a sports centre and the Royal Commonwealth Pool. Choice is well placed for families as St Francis and Niddrie Mill primary schools are both within easy walking distance. Older children will be in the catchment area for Castlebrae Community High School and Holyrood Secondary.