Much like the Oscars, which recognises excellence in the film industry, helping to influence the types of movies that we watch and buy, the What House? Awards, the longest established in the new homes industry, is recognised as the most prestigious prize by UK housebuilders, but it can sometimes fail to have the same buying impact.
Many House hunters are not aware that the What House? Awards act as a kitemark, a certificate of excellence, offering new homes buyers peace of mind when it comes to buying the very best new homes in Britain. But we plan to change this.
Over the next few weeks, WhatHouse.co.uk will be talking to past and potential future winners of the Awards and focusing on specific categories and short-listed entries.
Now in their 31st year, the What House? Awards, judged by the country's finest property journalists and architects, reward housebuilders and housing associations, large and small, across 21 categories, for outstanding achievements across the housebuilding sector, from being leaders in sustainable development to setting precedents in innovation and design.
The annual Awards Ceremony takes place at the tail end of the year at the Grosvenor House Hotel in London and is attended by around 1,000 of the UK's leading housebuilding elite.
Housebuilder of the Year
United House Developments won seven awards at the What House? Awards 2011 including the most prestigious prize 'Housebuilder of the Year', and was also named 'Best Medium Housebuilder' and won two gold awards, in partnership with LondonNewcastle, for its development at Arundel Square in Islington for Best Exterior Design and Best Landscape Design. The Housebuilder of the Year Award is the premier prize in the new homes industry.
After receiving the housebuilding industry's top award at a glittering ceremony at London's Grosvenor House Hotel last November, Jeffrey Adams, group chief executive of the United House Group, said: "Housebuilder of the Year is the ultimate accolade and we are delighted that the quality of our homes and our ability to deliver an exciting and diverse portfolio have been recognised. We have a highly talented and dedicated team at United House Developments who take a bespoke approach to external design and interior specification."
The company was also awarded a silver award for best apartment at Central St Giles, the acclaimed Renzo Piano development in Covent Garden. It also received a bronze in Best Partnership Scheme for its regeneration and delivery of new homes with Hounslow Council and Hounslow Homes in Beavers Lane, Hounslow.
Adams added: "Our developments are characterised by outstanding architecture, meticulous attention to detail and a real environmental agenda. Our schemes are delivered by a highly skilled in-house construction team who are in control and committed to creating the very best developments."
The 2012 What House? Awards prospectus / entry brochure is available to download now - Click Here.