Sotheby’s target London new homes market

Sotheby's International Realty estate agents has launched a new homes division which will assist and advise new home developers and offer new homes in London for sale.

The new homes section of the company will be led by London property professional Russell Taylor. The new department will leverage the global reach of the Sotheby's International Realty brand, which has in excess of 500 offices in 40 different countries.

A former senior director at Savills and DTZ, Russell will be based at Sotheby's International Realty's head office in Mayfair. Russell has extensive experience in investment, land sales, development, consultancy, agency, new homes and mixed development.

Charles Smith, managing director of UK Sotheby's International Realty, said: "This is an extremely important appointment. It is of particular significance someone of Russell's ability, experience and standing in the market place has joined us. There is no better statement of our ambition and intent to create a residential development, land and new homes business and I am delighted we have Russell at the helm.

"With such a large worldwide presence, valuable brand and unrivalled access to a host discerning domestic and international purchasers, I firmly believe we have an innovative and unique offering that will be of a great deal of value for large scale developers."

Russell Taylor commented: "Prime central London continues to be at the heart of the international property market and offers exceptional opportunities to our existing and future clients. The Sotheby's International Realty brand represents unrivalled quality and global reach and will bring an extra dimension to the land and new homes scene in the heart of the capital."