TV Presenter and Property expert, Melissa Porter, has backed Canning Town's Vermilion new homes development as a ‘great investment' thanks to it being part of a £3.6bn regeneration programme.
Porter cited affordability as key when considering buying a new home and backed the idea of buying in regeneration zones to make the most of your investment.
She said: "If you're able to get in early enough, buying in a regeneration area could prove to be a smart way of buying in an area which has potential but prices are still low enough for it be deemed accessible and a possible investment.
"Newham in East London, a neighbouring area to the regeneration zones in Stratford, has seen a 5.6% increase in property prices since the development of the Olympic Park. Regeneration zones are known for lifting property values. Other benefits include developed transport links; - Vermilion in Canning Town is close to Canary Wharf and directly linked to the Crossrail Network."
Vermilion's proximity to areas like Canary Wharf and its transport links has already proven popular with homebuyers.
David Caught, residential sales and marketing director for developer English Cities Fund, said: "We know our product is good, a modern stylish building with great eco-credentials and most importantly in a hub of activity - phase two of the Rathbone Market redevelopment of which Vermilion is part, has just been given the go-ahead - a brand new market square and a new library and community hub, not to mention the regeneration activity taking place elsewhere in Canning Town - a brand new Morrisons supermarket is on the horizon and the public will soon benefit from completely redeveloped public realm areas too.
"The face of Canning Town is changing every day and as a developer, we have faith in this area and our product."
Property expert Porter says that she is only all-too aware of how getting the product right is very important. Eco-friendly new homes are particularly big news for consumers at the moment.
She added: "More than ever before the environmental impact of a building is a key consideration for buyers. ‘Eco-buildings' have become increasingly popular in the UK, having taken our leave from Scandinavian and Japanese housing and attitudes towards green-living.
"Aside from doing your bit for the environment, sustainable buildings are also easier on your pocket with homeowners often experiencing cheaper utilities bills due to waste energy being reused and less heat being lost.
"Vermilion is a shining example of how a development in a regeneration area has also set its stall out as a great example of a sustainable building."