Housebuilder Persimmon Homes has announced that around 300 properties at its Cardea development in Peterborough have now been sold since launch two years ago.
Adrian Evans, managing director (MD) for Persimmon Homes East Midlands, says that the large-scale development's success is down to the wide mix of new homes available at the scheme.
Located in sought-after Stanground, Cardea features properties to suit all tastes, budges and housing needs, from small apartments to spacious houses.
"Cardea offers every type of property from a one-bedroom starter home to a five-bedroom detached house priced at £350,000," said Evans. "We have seen a strong performance from both the Persimmon and Charles Church brands."
Evans reports that Persimmon's rate of sales success is some three times the norm across the industry, which would average between 25 and 50 houses a year.
Evans added: "In 2012, which has seen circa 140 sales to date, production is up by 35%. At any one time, there are between 100 and 130 construction workers on site that generate enough demand to warrant their very own food stall."
The scheme's success reflects what Evans refers to as the company's "major investment into the local area" where the Morrisons supermarket has come on stream early and a new primary school has opened in September 2012.