New Heritage homes are ‘extremely popular’

New home developer Redrow Homes has posted its first profit since 2007, thanks largely to the success of its 'New Heritage Collection' properties nationwide.

The housebuilder said its New Heritage Collection homes, which sell on average at £180,000, had been "extremely popular" since their launch earlier this year.

It will showcase the style and quality of Redrow's New Heritage Collection, a premium housing product with more than a hint of nostalgia, has brought some of the traditional architectural influences of the Arts and Crafts movement right up to date for 21st century lifestyles.

The company projects that around 40% of all property completions this year will be from the collection.

Redrow has deliberately set out to reintroduce a high degree of individuality to the way its homes look and feel. This is illustrated by the New Heritage Collection homes at Cae Ffwrnais in South Wales, where a ‘Warwick' show home will be launched next weekend.

New Heritage Collection homes at Cae Ffwrnais are currently priced from £129,995 for the three-bedroom ‘Broadway' semi-detached home to £169,995 for a three-bedroom detached ‘Warwick' like the show and view homes.

The property will display all the traditional exterior characteristics of the new homes at the development.

The new show home has been professionally decorated and furnished and will feature Redrow's specification. It will stand alongside a new ‘Warwick' view home which features Redrow's standard specification - still superior to that of many of its competitors - so buyers can see the benefits of both.

The launch coincides with New Homes Month, which is running from September 4th and aims to highlight the overriding benefits that come with owning a brand new home compared to an older, second hand property; such as improved energy efficiency, easy maintenance and no requirements for renovation. Overseen by the New Homes Marketing Board, events will be taking place at new homes developments across the country.

Rachael Davies, area sales manager for Redrow Homes (South Wales), said: "Our beautiful new show home has been designed for families looking for a tranquil lifestyle in the midst of the beautiful Welsh countryside so the theme of the decor is soft and sumptuous.

"In the lounge we've combined an ivory chenille sofa with more contemporary elements, including silver damask wallpaper, statement light fittings and crystal embellishments to the window dressings. This theme continues into the dining room, where there's a crystal drop light over the oak dining suite. An opulent master bedroom is dressed in an antique style inspired by the New Heritage theme with a stylish feature chandelier. The third bedroom is designed around the classic children's novel Charlotte's Web, with an eye-catching spider web wall mural."

This collection of instantly recognisable homes will be available to buy through Redrow's part-exchange scheme. Effectively this means the housebuilder will act as cash buyer for your existing property and pave the way for you to own a brand new home at Cae Ffrwnais. It means homebuyers won't have to pay any estate agent's fees and there's no risk of getting stuck in a complicated housing chain that could delay their move.

There will be a total of 47 New Heritage Collection homes built at Cae Ffwrnais, which will complete this picturesque development, located right in the heart of the valleys. Regeneration locally includes a new hospital, Open University, sports facilities and railway station.

You can also see video footage of the new show homes on Redrow TV, as well as a behind the scenes film all about the evolution of New Heritage and the rationale behind it.