Housebuilder Bloor Homes has submitted a planning application to develop up to 300 new homes in Thornbury, South Gloucestershire.
The developer wants to build the properties on 22.43 hectares of land at the north east of Morton Way, between Crossways Farm and Mile End Farm. This is despite the fact that the plans do not feature in South Gloucestershire Council's 15-year blueprint for the construction of new homes in the future, also known as its core strategy.
A previous application by Bloor Homes to develop new homes on the site was rejected by South Gloucestershire Council, which is currently considering another application from Barratt Homes.
But if a government inspector rejects Barratt's proposal, South Gloucestershire Council may opt to approve Bloor Homes' new plans instead.
According to Bloor's application, the developer seeks planning permission to build 109 new homes, including 38 affordable homes, and an outline permission for another 191 further down the line.
A Bloor Homes spokesman said: "South Gloucestershire Council and Thornbury Town Council support development at Park Farm and not Morton Way, but at a previous examination into the council's development plan in 2004, the inspector said Park Farm was not the best location for development and that land off Morton Way had more advantages. There is a real and viable alternative to the Park Farm proposal."