Redrow’s ‘Tag’ technology innovation to help house hunters

Redrow Homes, already acclaimed for its innovative online ‘television channel', Redrow.TV, is taking its use of technology one step further by using ‘Microsoft Tag' barcodes on its marketing materials to enable house hunters to get instantaneous access to online information about Redrow new homes across the country.

By downloading the ‘Tag reader' software application to a phone or tablet, homebuyers can scan the barcode on an advert, sign or brochure into their device and load up the appropriate page from the Redrow website straight away.

"As far as we know we're the first UK housebuilder to use this technology so extensively," says Kim Peters, sales and marketing director for Redrow Homes.

The software works on most major mobile devices over a number of different platforms, including Android, Blackberry, iPhone, Windows Mobile and Windows Phone 7.

Redrow Homes, winner of a coveted Silver for Best Large Housebuilder at the 2010 What House? Awards, currently has dozens of new homes developments for sale all over the country, from ideal starter homes in the city to luxury family properties in lovely rural locations. Among the most eye-catching are:

In the South West, Cowbridge Mill is a scheme of apartments and houses in Malmesbury, Wiltshire, with great access to the M4, Swindon, Cirencester and Chippenham. Three-bedroom houses start at £245,995, four-bedroom townhouses from £285,995.

In the Midlands region, Redrow has recently introduced an 85%/15% shared equity scheme on its new homes for sale in Earl Shilton, Leicestershire at Rossendale Gardens. The two- and three-bedroom traditionally styled homes start at just £124,995.

In The South East, the New Heritage Collection homes for sale in Bracknell, Berkshire at Windsor Park combine traditional architecture with modern, well-specified interiors. Two-bedroom homes start at £249,950, luxury six-bedroom detached homes are priced from £479,950.

In the North West, Arcon Village in Bolton has a selection of cottages priced £194,995 to £209,995 that would be ideal some anyone trying to find a property in Lancashire with good road and rail links to Manchester.

In the North East region, there is a special deal for this month offering a package of free extras to homebuyers reserving new homes in Selby, North Yorkshire at Mulberry Grange. The two-, three- and four-bedroom house styles on offer range from £145,999 to £284,999.

For house hunters considering new homes in South Wales, Ninian Park is just two miles from Cardiff city centre, close to a rail station and lots of local amenities, offering a range of home designs with two to four bedrooms. Prices start at £141,995.

There is a great selection of luxury new homes in Perthshire at Graemeslea, a development in Aberuthven in the Scottish countryside close to Gleneagles. The current collection of five-bedroom designs costs between £347,000 and £385,000.

A whole range of mobile phones and devices can be used to read the Tag barcodes and then direct the user to more content instantaneously over the internet, and Redrow claims to be the first UK housebuilder to embrace this technology on its marketing materials.